a carbonated “beverage”

I have no memory of this phenomenal marketing misreading and miscalculation and suppose our town or high school wasn’t in the test market, so am grateful and a little bit baffled that a soft drink giant, eager to appeal to the demographic of Generation X was willing to exploit what we’d now recognise arguably as potentially problematic tendencies and male toxicity. Leaning deeply into the ironic and blatantly pandering with an anti-commercial campaign, Ok Soda trialled in 1993 specially targeted at a “generation of male teens and young men tired of hype and pretension.” Cans were even printed with a rather lengthy ten-point manifesto.
Ultimately, consumers didn’t care for the drink and the whole advertising campaign proved too relentlessly bleak and nihilistic for consumers, even their target audience. The line was discontinued in 1995 and never went into broader distribution.  Be sure to visit Messy Nessy Chic at the link above to see more artefacts of this failed attempt at reverse-psychology and branding disaffection.