Wednesday, 10 April 2019

Via Kottke, we learn that premium members of an on-line retail giant are pitched a monthly horoscope that pairs one’s sign to recommended products and promotions.
This peculiar merger of astrology with cloying capitalism is moving into its fourth month so there seems to be a serious commitment to the service, penned by an editor who holds a master’s degree in existential phenomenological therapeutic psychology whose by-lines also include a magazine for teenagers and Pokรฉmon, presumably the augmented reality experience. What do you think about that? Is it just in good fun or is it earnest, and is it even possible to be cynical about something that’s not real? Though possibly a late-comer to the booming revival in interest for pseudoscience and guidance no matter what form it comes in, the ploy is symptomatic of a much larger and lucrative trend that Americans are particularly eager to embrace and export.