Tuesday, 22 January 2019

you said it would last but i guess we enrolled

Our faithful chronicler informs that on this day, among many other momentous occasions, during a US Super Bowl commercial break—a showcase and vehicle for maximising the exposure of new releases—Apple aired its “1984” advertisement (previously) directed by Ridley Scott. Thought police pursue a rogue runner through a monochrome, dystopian landscape but fail to prevent her from hurling a sledge hammer at the main telescreen where Big Brother—portrayed by David Graham (voice actor who played the Darleks and several characters on Thunderbirds Are Go!—is addressing the gathered throngs of labourers:

Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology—where each worker may bloom, secure from the pests purveying contradictory truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death, and we will bury them with their own confusion. We shall prevail!

The screen shatters into smithereens at the Big Brother proclaims victory and the grey scenery is replaced with the company’s rainbow logo.