Saturday 29 December 2018

kansas is apt to see in new york a greedy city… it inclines to think that the big apple gets a disproportionate share of the national sap

In a bid to secure the affections of an internet retail giant who turned out to be more polyamorous than expected, New York City, in its proposal to the company, modified its letterhead to spell out the sweetheart deal with a special version of the city’s iconic logo—created for the board of tourism by Milton Glaser (previously) in 1977. The artist was not impressed with the adaptation, befuddled as we are by what that’s even supposed to mean other than the commodification and selling-short of Gotham.