Wednesday 21 November 2018


Having a couple IKEA masterpieces at home and at work ourselves—though not this particular one—but being somehow informed or inspired to frame and shoot a similar scene, we were also intrigued about the story behind this ubiquitous (but joyfully so) poster of a canal in Amsterdam, courtesy friend of the blog Nag on the Lake. Do watch the short investigative documentary by Tom Roes, one of the nearly half a million owners of this picture, and learn what he discovered. You’ll be happy you took the time and won’t be able to glance over or dismiss it as something derivative or commercial again.