Friday 10 August 2018


Being introduced by Coudal Partners’ Fresh Signals to the social media property whose motto of déjà (or presque) vu ambiance and directive to wander, roam and replicate struck us as immediately relatable and perhaps our own mugging for the camera, which we’d fancy as unique though signs indicate the opposite and also recalled the perfectly cromulent but made-up German-sounding word above.  
Vemödalen is the frustration experienced upon the realisation that’s one’s photograph has already been captured millions of times before and therefore less worthy of esteem or admiration. Naturally there’s a degree of the cliché in holiday photos and posing for the perfect shot that one should recognise and reconcile oneself to but it also doesn’t mean that one should stop (civilly, politely) taking and sharing one’s vacation slides.