Friday, 24 August 2018

mcdol ou le maire mccheese

We learn that the town of Dolus-d’Oléron has staged a four year legal battle to keep one fast food franchise off the picturesque and pristine Île d’Oléron (previously here and here), and amid contentions the courts may arrive at a decision soon.
Opponents, hoping to continue to foster a culture of environmental sustainability and minimising the deleterious effects of human enterprise, present some rather compelling arguments against the famously unwelcome franchise. Above and beyond reasons of aesthetics and how the competition hurts local business, the opposition group, led by the mayor of Dolus, offers that the business model of fast food and drive-thru service is a relic that’s done quite enough damage and has no place in the future. France has had a rather fraught relationship with the fast food giant over the decades not only as an assault on the palette but also a symbol of unchecked globalisation, protests and dialogues prompted over a trade dispute in 1990s when the US retaliated against an array of French products, including Roquefort cheese, over Europe’s refusal to allow hormone-treated beef into its markets.