Monday 21 May 2018

playbill and pressbook

Though honoured and acknowledged throughout his career that spanned seven decades and intersected with the canon of every major producer, director and actor in Hollywood, the name Bill Gold, who passed away over the weekend at age 97, may not register for many though his signature style as the public face of cinema’s coming-attractions most certainly will be instantly recognisable. Establishing himself with a commission to do the publicity posters for Yankee Doodle Dandy in 1942, Gold created thousands of display materials for the box-office and bill-board, most prolific during the 1970s and 1980s—though coming out of semi-retirement to design posters for Mystic River and J. Edgar. Read a retrospective and sample a gallery of more of Gold’s iconic work at this American Film Institute profile from 2016.