yes, I am the lorax who speaks for the trees, which you seem to be chopping as fast as you please

Via Kottke’s Quick Links, we are introduced to a Berlin-based internet search engine called Ecosia whose simple and transparent business model based on advertisement revenue (if they’re going to profile you, invade your brain and vie for your attention anyway, then let it be at least for a good cause) has so far managed to underwrite the planting of approaching twenty four million trees—with a goal of a billion more trees by 2020.
We’ve grown keenly aware  of the contribution of forests to ecological balance, biodiversity and climate stabilization but we’ve got a long way to go to make up for our thoughtless past behavior. Join the team at Ecosia on their journey to achieve this good turn for the planet.