minority report or criterion theatre

Piccadilly Circus is being transformed into an experimental panopticon, Gizmodo reports, with hundreds of cameras embedded in LED billboards to inform the advertising canvas what it suspects the passer-by what might take an interest in.
Algorithms have a reputation for being either judgy or tone-deaf by turns and of course one can ignore the ploys and constant pelting—up to a certain limit—but to be forever mischaracterised in public and in private and to have false assumptions made about oneself would probably quickly grow intolerable. How would omnipresent network of consumer surveillance see you? Though the zealous marketing-managers behind this digital street experience will probably never have to confront the abject horror of a colossal erectile-dysfunction commercial or an exercise-campaign was meant specifically for them and the rest of us are made to adopt and accept this latest form of oppression, perhaps that discomfort for prejudice will resonate with a broader demographic and will engineer empathy for the marginalised who face racism and discrimination all the time.