Wednesday, 16 August 2017

algorithmic engagement

We’ve previously explored numerous times how fraught social media is with manipulative and inscrutable sets of instructions that determine what content one is presented—or confronted with—that has led to people bemoaning the changes in myriad ways. We ought not be so obsessed with what’s hot off the presses but missives can grow stale and many times pledges and opinion do not age well—and it’s a psychological distressing struggle that a billion denizens charge towards daily and mostly fail by the hour.  People rate what comes across as an asynchronous jumble from a nuisance when they’d just care to experience events chronologically without some strange dream sequences or unbidden flashbacks to something more sinister when something from weeks and months past is unearthed.
Considering the geopolitical climate of the present, however, it seems that the war for our attention is going far beyond the vaguely menacing to the patently terrorising insofar as the figurative war is being translated into very real ones in the name of optimising revenue and we lose on both fronts. Online engagement is perhaps its own apotheosis in reality, but sensationalism distorts our perception of threats and given that our experience across all demographics is necessarily either dogmatic and doctrinaire or impressionable because of the limits of what we can know and can take part in have suddenly been made rather unlimited and the propagandists were the first on the scene.