Thursday, 6 April 2017


Later this summer, the Museum of Failure will open to the public in Helsingborg, Sweden, which will curate some of the biggest marketing and commercial flops and ill-advised innovations—like the infamous “female” pen. The motivation for assembling such a collection is not to ridicule but rather celebrate failures as true advancement comes with its share of foul-ups—and companies would rather that these object lessons not appear in the spotlight, and the exhibitions hopes to make them available for study so others might glean something from them.