Friday, 10 March 2017

honeycomb hideout or finding buzz

Dispiritingly, the bee mascot is missing from the cartons of a popular breakfast cereal brand to highlight the seriousness of the plight of bees around the world, as Super Punch corroborates. The cereal box prize of this campaign is wildflower seeds to help bring back the bees and a raft of educational material on what individuals can do to improve their local ecology. I do hope that this send the message that sticks with especially young breakfast-eaters that we can indeed do something and bring back the bees.