Monday, 27 March 2017

grußwort, ghaH ’ej Duvan mu’

Though Verboten during its first years of airing due to German regulation prohibiting television directed at audiences under the age of six years, Die Sendung mit der Maus (the Show with the Mouse) brought about a change to the law and has been educating young people and receiving critical acclaim as the nation’s classroom since the early 1970s.
The creators recognised how well children responded to commercials and advertising mascots and decided to try to harness that commodity of attentiveness and put it to good use, featuring short instructional programming illustrating how things work, interspersed with cartoons. Each episode has a standard magazine format and from the onset had a message of inclusion, introducing each segment once in German and then in a foreign language—first in Turkish, Italian and Spanish to acknowledge the children of foreign guest-workers. That tradition continues with the language changing weekly and has expanded significantly to reflect refugee families and most recently Klingon.