he asked for a thirteen but they drew a thirty-one

Whether ironically, nostalgically or embarrassingly just catching up, the jury of teens and tweens that pick the German Youth Word of the Year chose Fly sein.
To be fly, that is—as in the Offspring song Pretty Fly (for a White Guy) from 1998. In all fairness, they had other contenders which included Hopfensmoothie (for a beer and one has to be sixteen to drink after all) and Tindergarten but they didn’t want to be seen as endorsing vice and it’s possible with the recent GEMA concessions, a whole new young generation was just now introduced to that year in music.