Sunday, 23 October 2016

extra, extra

As one popular social mediator is making it harder for the publishers of yellow journalism—the click-bait, catchpenny variety which ironically the internet giant fostered and prompted in the first place—makes it harder to gain a purchase within their walled-garden, some outlets are turning to celebrities—some prominent and popular ones with a following and some, well not so much—to shill for them. One can assume that the revenue gained by increased traffic out-weights what they pay for celebrity endorsement, but one can never be sure about this sort of economic model. What do you think? Would you unfriend someone for failing to disclose their financial arrangements so far as sharing what’s newsworthy goes?