cabin in the woods

Apparently just in time for Halloween, a developers are hoping to release an augmented reality game to bring monsters into one’s own homes—for those among who aren’t already enough challenged by playing life on hard-mode.
The platform will take full advantage of the surveillance powers of our smart phones to accurately plot the layout of one’s home (assuming that many of us reside in places that must be mapped out, like the Overlook Hotel) and will monitor players’ heart rates and galvanic responses to gauge how frightened they are as they are running for their lives. What do you think about that? It won’t be like those whodunnit dinner theatres I suspect and I don’t imagine well catch a reprieve. Who is needing to invite more ghouls and demons into their lives?  Announcing it so early, is this holiday-creep as well as holiday-spillage?