petard hoist much?

We understand that one major social media outlet has launched a new campaign to combat catchpenny clickbait by monitoring misleading and salacious headlines engineered to lure people outside of their own walled-garden.
This pledge strikes us as pretty ironic since that same web-presence is responsible for and substantively little more than listicles, rehashing and the same sort of attention-cloying preying on the insecurities of visitors snatched from their ecologies and histories. What do you think? Indeed, maybe the same algorithm that keeps their advertising environment robust might be used to retool those touts and cut back on rhetoric without estranging readers from quality writing and meaningful content.