Wednesday 20 April 2016


Via the always interesting Super Punch, we find this clever, satirical internet start-up generator that delivers convincingly well-presented shells, frontages of so called tech unicorns—rare and majestic creatures that have attained a valuation of a billion dollars, on paper at least, but as the field gets crowded by copy-cats or vertical monopolies become less viable and hence a dead monoceros (this is an ex-unicorn). With testimonials and angel investors, one would be pardoned for mistaken these snowclone templates for actual start-ups with a similar naming-convention, which have surprisingly, as a cause for concern, achieved that prized status.