tschunk oder yerba mate

H and I tried the beverage that is apparently enjoying a big following among hacker-circles and their associates called Club Mate. Like many energy drinks, Club Mate includes an extract of the yerba mate plant from South American but is not adulterated with sugar and caffeine that make cola and energy drinks disarming and potentially harmful. It was not quite to our liking, tasting a bit like a mix between tea and tobacco. As a cocktail ingredient, as when combined with rum, lime and cane sugar and called a Tschunk, I do not know if it might be more palatable.
Maybe it is an acquired taste and no matter—this venerable drink, around since the 1920s, has its own admirers, plus I do quite like the mysterious logo—which reminded me of this arresting, unrelated image.