Sunday 3 March 2013

mcdoof

The latest cover and theme of Der Spiegel magazine (which I think though available on-line a perhaps regaled with more premium advertizing space will never be something out-of-print or solely archived in waiting-rooms) really poses a message to consider, especially taking into account how convenience foods are engineered for endurance.

 Maybe such an EU-style Surgeon General’s warning writ-large is needed. Taste and texture conspire for something that is not particularly memorable for the palette, lest one gets too inured to it, something unlike a very good meal that would be unseemly nonetheless to repeat too soon. This sort of subliminal, proletariat appeal is by design and a wonder of marketing and promotion, supported by an army food-hacks and production short-cuts. The fast-food industry and of course other addictive substances are able to buck the justification that “but I had Chinese for lunch” or “Greek just on Tuesday.” It is becoming harder and harder, however, to position oneself in a landscape to honestly choose and avoid the underlying staples.