Thursday 15 November 2012

duck, duck goose

Search engine dominance, with or without ancillary services or clutter, is generally a matter of reflex and preference and in microseconds reliably deliver search results.

Popularity and one’s own trail of breadcrumbs can skew or unearth obscure items but interpretation and adaptive scouring cannot serve up (yet) one’s made-to-order request or fabricate it on the spot. We probably wouldn’t like that sort of high-fidelity, wrinkle-free environment, where tangents and the unexpected become less and less likely and we’re only presented with exactly what we asked for. In any case, all pretty much have the same abilities and handicaps and progress as a block. One’s personal footprints and history can facilitate with retrieving information for private use, but one individual’s interrogative profile does not strengthen the integrity and usefulness of the internet as a whole. A lot of coalescing data is gleaned which may not form a very accurate or flattering picture in the end. One emerging search engine, basic and free from a lot of the common entanglements of others, called Duck-Duck-Go out of Pennsylvania with MIT minds behind it, makes the resolute pledge not to be nosy or mob its users. When something’s in the language, force of habit can be hard to change or break, but the choice to do so may prove worthwhile.