wordmark

Apparently the typeface Baskerville is one of the more comforting and believable in the font kingdom, even if just barely so. Maybe all job and university applications, résumés, curricula vitæ will be appearing in classic, transition font from now on for claiming that slight edge. Heretofore, I can’t think of any corporate logos or brand identity that uses Baskerville either—for that matter. Perhaps the trust element is in its quiet novelty, something just a toe over the familiar and instantly recognizable.