Saturday 5 March 2011

jet jaguar

‘Bring back life form. Priority One. All other priorities rescinded.’ One of the very fine things that the democratization of the internet has spurred is that there is no limiting factor to subtlety in jokes and references. There is no pandering to mass appeal.  Only a few true fans need appreciate the allusion and there’s a venue and vehicle for insider merchandise, apparel and poster art especially. Threadless is a fantastic community of designers whose fashion is peer-reviewed and continuously revived by popular demand.
I was late discovering it, but Last Exit to Nowhere out of the UK specializes in the fictional corporate and souvenir merchandise mostly from classic sci-fi and horror films, producing memorabilia--though the source may not be initially apparent, that cannot be ignored even if one tries--as genius as vintage bowling league or obscure work shirts. The equally archetypal Mystery Science Theater 3000, I think, also operated on the principle that if one other viewer got the joke that was more than enough.