branding identity

Having previously showcased lettering artist Rafael Serra, PRINT magazine was quick to recognise his 1980s-informed logo inspiring another new management’s corporate image. Be sure to check out Serra’s whole nostalgic, bold portfolio recasting iconic labels at the link above or at the graphic designer’s website, particularly the iterations of fast food franchises in corresponding styles.

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тот самый

After suspending operations due to the invasion of Ukraine and announcing its withdrawal after thirty-two years, the Russian fast food chain that now controls those franchises formerly operated as McDonald’s will reopen some restaurants over the weekend with this logo, which represents two fries and a hamburger bun—or the Bangladeshi flag and still suspiciously like the Golden Arches—on a green field to symbolise “the quality of products and service” guests are accustomed to. The new identity of the chain has not yet been revealed but there are eight contenders, including the above, which translates to “the same one.” The grand opening coincides with Russian Day, commemorating the 1990 adoption of the declaration of state sovereignty of the Russian Soviet Federative Socialist Republic with the intention to establish a democratic state within a liberalised USSR.

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doni🍩 donnts

 Somewhat reminiscent of these knock-off branding jobs, we are indebted to Boing Boing for referring us to a thread on one of Janelle Shane’s (see previously) latest visual experiments with neural networks—namely with Dall·e—prompting it to recreate corporate logos and failing in spectacular and interesting ways. I am not sure what is happening from iteration to iteration but the undertaking also recalls a challenge to humans to draw such ubiquitous things from memory. Much more at the links above.

 

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letters of marque and reprisal: US congress—which has displayed some rare moments of unity lately with abolishing Day Light Saving time and agreeing on a budget—looks also poised to commission piracy and the seizure of oligarchs’ assets  

unit patches: an assortment of mission badges from the US Space Force—see also here and here  

redacted: Sunshine Week and the least forthcoming US government agencies  

ambassador, the thane of cawdor / dialect so def, it’ll rip up the floor: notes on rap and language  

album amicorum: revisiting the seventh century friend book, das Große Stammbuch, of diplomat and influencer Philipp Hainhofer  

uncle vanya’s: after mass exodus of Western companies, Russia seems poised to appropriate and nationalise franchises

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christian pirates cable access show: a cavalcade of 1980s cult lunacy  

the conroy virtus: a novel proposal to transport the Space Shuttle that never got off the ground

h salt esq: the fish and chip fast food franchise empire that never quite materialised 

look book: a revival of the conversation pit—see previously  

il fait beau dans l’métro: a 1977 jingle for the Montréal subway  

chock-a-block: an omnibus round-up of 159 British children’s television programmes you may have forgotten about—see previously

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rax—you can eat here

Having previously run the gamut of fast-food mascots from Mac Tonight, the Hamburglar, Sexy Colonel Sanders to the Quiznos’ Spongmonkey, we appreciated learning this truly inexplicable spokesman in Mister Delicious, a conflicted mid-life crisis of a mascot that came off less than palatable and was the ruin of an American franchise that couldn’t quite on its identity. Check out the original commercials and a promotional documentary produced to alleviate franchisees’ fears.

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heir apparent: after over a century, Russia hosts a royal wedding for a member of the Romanoff family

9m²:a luxury apartment in Tokyo that makes very efficient use of space—at more than twice the size, my work-week flat feels rather sprawling and and ilunder-utilised 

pandora’s box: a trove of leaked records, following on from the Panama papers shows how the wealthy and connected hide their riches 

faux mcdoo: a fake McDonald’s in Los Angeles for filming purposes, via Messy Nessy Chic 

tx-33: new lows attained in gerrymandering and voter-marginalisation 

full circle: a retrospective exhibit of Judy Chicago  

deuce court: a demonstration of medieval tennis  

вызов: cast joins crew aboard ISS to film scenes of the first movie shot in microgravity

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fava beans and a nice chianti

Our gratitude again to Nag on the Lake for the update on this incredibly, impeccably preserved ancient thermopolium (see previously) excavated on the site of Pompeii is opening to the public. With only the wealthy cooking at home, most Romans would have patronised such snack bars, with more than eighty found in the rubble of this ill-fated city alone. Much more to explore at the links above, including an amazing gallery of frescos advertising the menu.

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banning: a 1967 forgotten film about a sordid tryst at a country club 

remains of the day: six relics of once ubiquitous fast-food empires  

plain chachalaca: more badly named bird friends—see previously here and here, via Super Punch

awestruck: short, initial pieces optimised for joy and wonder from NPR 

gallery 88: an electronics line for kids from Sony—see also  

dhead xlvi: a David Bowie painting (see previously) saved from a landfill fetches over one hundred thousand CA$  

grand opening: a brief history of the ribbon-cutting ceremony  

britbox: an interactive fiction project for a cult 70s television programme that dabbled in paganism and the paranormal—see also—which never existed

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bravo nuvo

Appreciative of the chance to revisit some advertising psychedelia we’ve encountered in the past, like for drive-in cinema concessions, and strange, culturally-informed McDonald’s commercial pitches being in a category of their own, we quite enjoyed sampling this roundup of seemingly drug-addled ad-campaigns. Particularly we enjoyed this mellow trip through McDonaldland and try-hard nature of a decaffeinated coffee substitute that really had to overcompensate to be convincing. It’s strange to witness this unironic appropriation of counter-culture by marketing executives appealing to conservative middle America.

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treasureland adventures: an arcade game made for McDonald’s that’s a lot better than most licensed vehicles—see also  

campfire tales: Haunted Tik-Tok (see also) and the art of the scary narrative in new media  

self-defence for cowards: our social skills have atrophied but we still bid our time before we get back to old, awkward habits  

die frankfurter küche: more on the modern kitchen designed by Margarete Schütte-Lihotzky—see previously  

cave à vins: incredible wine collection hidden beneath a chicken coop 

look at me: heretofore unseen footage of John Lennon and Yoko Ono 

catch it if you can: a McDonald’s employee training video from 1972

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spongmonkey: though not a cultural shibboleth for myself personally, this history of the Quiznos’ submarine sandwich franchise’s mascot was an interesting object lesson in internet culture—via Miss Cellania  

backmasking: fun with that portrait animation application, via Super Punch  

puce chintz alert: a truly cursed McMansion built in 1978  

micro-face: a fascinating, multistage look at the process of acquiring a super hero with the Planet Money podcast  

garage mahal: vlogger pays house-calls to the ostentatiously wealthy, asks what they do for a living

previous tenants: buildings that used to be a Blockbuster video rental shop—in the tradition of This Used to be a Pizza Hut—via Things Magazine

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here we come on the run with a burger in a bun

We enjoyed very much this appreciation of the Cabazon dinosaur ensemble, a novelty roadside attraction two decades in the making created by theme park artist and sculptor Claude Bell (of Knox Berry Farm fame) off the freeway near Palm Springs to draw diners to his nearby restaurant, the Wheel Inn (1958 - 2013). The Brontosaurus, Dinny the Dinosaur, and Mister Rex are made of out of salvaged, reclaimed road construction materials and since the restaurant’s closure, have been host, in a surprising turn, to a gift shop and a museum devoted to doctrine of creationism (inside of Dinny—the Tyrannosaur formerly had a slide in his tail but has been since filled with concrete due to safety concerns)—selling dinosaur related souvenirs with the rather shrill caveat that the “fossil record does not support evolution” (see also) and espousing young Earth beliefs, that place Adam and Eve among the dinosaurs about six millennia ago. Exhibits run counter to a frieze that Bell painted along the internal passage way that portray a scientific point of view and timeline that includes Cro-Magnon, Java Man and Neanderthals. More from Pasa Bon! at the link up top.

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monogrammed

The comprehensive rebranding—new uniforms, colour scheme, packaging, signage plus digital assets and merchandising (see also here and here) returning to the fast food franchise’s corporate branding circulated and experimented with from 1969 through 1999. Especially brilliant is the letterform, a double-struck B and K in a bun for Burger King by Jones Knowles Ritchey.  The mascot and monarch are not featured in this new roll-out but we are assured that he has not abdicated or been otherwise dethroned.

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thermopolium

Previously we’ve covered this exciting find in the ruins of Pompeii suggesting a well-preserved snack bar, and appreciated the update regarding the excavation and research into this Roman fast food franchisee. Such stalls (from the Greek θερμοπώλιον for “a place where something hot is sold” but colloquially known also as popina, caupona or hospitium) were common all over the Empire but this discovery represents the first complete short-order diner uncovered and is yielding insights into the dining habits and diets of the patrons from two millennia ago. Preliminary analysis shows that pig, duck, fish and snail were among the menu items.

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schröder staircase: prize-winning optical illusions 

well, the spam, eggs, sausage and spam—that’s not got much spam in it: McDonald’s in China releases a special, limited edition burger  

every day, the same, again: miscellany from the New Shelton wet/dry 

black mirror: a Claude glass was a handheld Instagram filter of artists and sightseers in the late 1700s

back contamination: NASA’s efforts to contain a lunar pandemic (see previously) that never came to pass and what lessons it can teach us in this current situation

frame-included position shift: another impressive optical illusion

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surrogate: Trump issues pardon to former national security advisor Michael Flynn, who pled guilty twice to making false statements to the FBI involving his Russian connections 

thermochromic: windows go from transparent to tinted while generating electricity  

l’atlas: an intriguing new approach to mapping France’s natural glory—via Things Magazine 

 ♚: reimagining the Queen’s Gambit as a MS DOS PC game 

fry guys: one intrepid connoisseur revives a long lost recipe  

stonks: only pausing to take credit for and praise the teetering high of the Dow Jones, Trump presents a very abbreviated brief

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vangelis: with ambient sounds and moments of dialogue interspersed, the soundtrack from Blade Runner is extended into a feature-length soundscape  

metaphorical portraits: deep and heartfelt images of table-scraps and toss-aways 

sessile by nature: a nice crafted series of time-lapse movies illustrate how houseplants move throughout the day—via Things Magzine  

adobe add-on: after the announcement that support for Flash Player will be discontinued, crippling huge swaths of the early web, the Internet Archive comes to the rescue again with a forever home to hundreds of files  

upton sinclair was an optimist: chicken processing plant executives place wagers on how many workers would get sick with COVID-19  

waiting in the wings: clear and present implications of delaying the trans—Dcccf Rex zzz. @#z@smaan anaNN—see also  

you deserve a break today: a detailed look at a bespoke Nintendo DS game created as a training tool for a fast food franchise—see also  

patch cord productions: the musical stylings of Moog maestro Mort Garson

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cheese tetrahedrons and synergetic stew: a celebrity cookbook presented to author and futurist Buckminster Fuller (previously) reissued for the one hundred twenty-fifth anniversary of his birth  

lüften: tried and true ventilation and fresh air may be the most effective way to stave off more infections  

heart of sharkness: winning images and honourable mentions from a drone photography contest  

föräldrapenning: a South Korean man living in Sweden documents his daily routine 

adobe flash: an appreciation of the platform that shaped the internet and the implications of suspending support for the multimedia plug-in and player—via Kottke  

disaster constitutionalism: EU taking the UK to court, despite only breaking international law in a “specific and limited way”  

can our government be competent: celebrating Jimmy Carter’s ninety-sixth birthday (previously) in campaign buttons

eat fresh: with tax implications for the franchise, Irish high court rules that one fast food chain’s bread cannot be called bread or a dietary staple due to its high sugar content—via Boing Boing

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person, woman, man, camera, tv

#FallonTonight pic.twitter.com/9dHIMedoIx

— The Tonight Show (@FallonTonight) July 24, 2020

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