Friday, 11 March 2022

portrait studio

We quite enjoyed learning about early colour film process and the society photographer and activist of 1930s London styled as Madame Yevonde who not only costumed and captured aristocratic women, actresses and dignitaries in ways that brought out their glamour and style, her commission often appeared in magazines of the day.  Having pioneered colour photos (see also) and helped to legitimatise the format that was held in lower esteem over black-and-white and associated with the novelty and sentiment of hand-tinting, Madame Yevonde’s career-trajectory was radically altered with the war which saw the only laboratory developing colour prints shut down and repurposed, working with only monochrome film for the rest of her professional years. See a whole gallery of her works at Messy Nessy Chic at the link up top.