Wednesday, 2 December 2020

larry logo

Via Super Punch, we are introduced to the big boxy mascot with oddly fulsome lips that often from the late 1970s through the early 1980s audited, augmented many celebrity interviews and marched in parades and greeted fans at town fêtes for Canadian Broadcasting Corporation Yukon, now under the umbrella service CBC North (ᓰᐲᓰ ᐅᑭᐅᖅᑕᖅᑐᒥ / ᓰᐲᓰ ᒌᐌᑎᓅᑖᐦᒡ). Like the NBC peacock was debuted to highlight the network’s transition to living colour, CBC commissioned Hubert Tison to develop the “cosmic” butterfly symbol (as shown as the face and body) in 1966, a variation of which is still in use today for station identification. No one quite knows what happened to the handmade outfit—the costume was often loaned out for events across the province and it is speculated that one affiliate studio possibly neglected to return Larry Logo and he’s waiting in a broom closet or storage room to be re-discovered four decades on.