Thursday, 13 September 2018

centre of gravity

In 1910 inventor Antonio Biehl of El Paso Texas registered a patent for an advertising chair of the rocking variety whose back and forth motions caused a mechanism to scroll through a series of sponsored notices. Presumably such seating accommodations might be featured in the reception area of doctors’ offices or other antechambers and demonstrates that our age isn’t the first to pervasively plaster advertisements or to recognise them as a necessary nuisance and counter-balance to creativity.