Saturday, 25 August 2018

for the nonce

Rounding out a whole year’s worth of Weekly Word Watches, the always vigilant crew at Oxford Words blog introduces some trending—perhaps one-off—concepts including the concept of identity condiments, prompted in response to the premature requiem for mayonnaise that demonstrates the strength of connection that individuals have to their sides and dips.

Also in this issue’s word bank is the indictment of so-called woke-washing—a portmanteau of two themes that are very much rooted in current politics, diluting the power and presence of being aware and enlightened through misappropriation as a marketing ploy, like greenwashing and similarly constructed superficial uprightnesses. We’ll be sure to keep checking out this logophilic regular feature and hope you will as well.