Wednesday 23 March 2016

crowd-sourced

Some with the UK’s Natural Environment Research Council might be smarting over its decision to ask the internet to choose the name for its newest research vessel that will ply the Arctic seas and was expected to christened after a great explorer or naturalist. Instead with due ceremony in the finest naval tradition, Boaty McBoatface will be launched on its maiden voyage in 2019. I heard this on Radio 4 yesterday, but Boing Boing had the scoop and ran with it. One of the Happy Mutants was advertising a product from its emporium under a similar moniker, and I thought to myself, “you had me at McBoingface,” not yet knowing the reference.