Wednesday, 23 September 2015

primary packaging

Via the ineffably fascinating Mental Floss comes the innovative news that a design company in the UK is poised to revolutionise the way people transport, store and imbibe their beverages.
Called the Ooho, liquid is stored in a transparent membrane made mostly of algæ, completely biodegradable and even edible. Now one can stay hydrated like the astronauts that get to chase down floating blobs of water. Sloshing sacks that resemble silicone implants may not immediately strike the market as the intuitive alternative but, like wine skins, the small portions could be bundled to be delivered in larger containers and the idea confronts one immediately with unadulterated sustainability, using completely natural substances and forgoing the plastic bottle altogether.