local colour

I can remember this strange sort of introductory hazing in the form of a ritual and obligatory exchange among freshmen at colleges away from home, which goes something along the lines of: “What is Friendly’s? What you call Arby’s, we call Hardee’s. I went to a Piggly-Wiggly once when we were visiting my aunt in Alabama.” And so on with the comparison of the terroir of fast food and grocery store franchises. I wonder if such conversations still take place. Having lived in Germany for more than a decade, I wouldn’t have thought I would ever notice regional branding again, since all chains seem to co-exist peaceably.
Of course, there is preference and convenience, but there never seemed to be a “Rewe-town” that locked Edeka out or kept down the competition or any demarcation—except for Aldi-Nord and Aldi-Süd (and I understand that now Aldi is really prevalent in the States too)—that defined the borders of a company’s reach, like an Appel/Apfel line in the German Sprachraum. I am beginning to notice, now however living in a place where it’s easier to forego driving altogether, that there are assertions and neighbourhood anchors, of grocers’ and supermarkets, that do require some shift in selection and expectations, plus there are more smaller markets that are independent and not part of any chain, which I am enjoying as well and certainly worth seeking out.

polk salad annie, gator’s got your granny

National Geographic magazine had an interesting feature on the work of researchers at Louisiana State University in Baton Rouge, from 2008, finding that the blood of alligators and other similar swamp denizens has prized anti-microbial properties, which can stave off infections from many types of bacteria, including a few that have developed resistance to human antibiotics through keeping too neat and tidy and abuse of our resources.  Five years on, the research still, I think, merits a look and an update.

It stands to reason that alligators and crocodiles would have strong natural defenses, since they tend to lead fairly violent careers and sustain battle damage in not the most sanitary conditions, yet don’t succumb to infections. The protein fragments, peptides, in the blood of these creatures may even combat HIV. It all sounds like some voodoo white magic but seems promising. I wonder what happened.  Translation of these chemicals, however, may not be immediate and direct since such high levels of peptides would be toxic to humans, although I imagine not less toxic than AIDS or gangrene.

awareness, knowledge, liking, preference, conviction, purchase

I suppose all targeted advertising, by its nature, is somewhat recursive, and there are limitations to what product or service can be matched to content, but for those of you who dare dither towards the bottom of the page, perhaps you’ve discovered more about “decorating the walls,” my sponsors and just perhaps, a little bit about yourselves (or rather at least how demographic sub-routines and marketing algorithms might describe you, though we don’t care what they think or give them any credence).
Meditating on these strange and spammy haikus, however, I grew more and more intrigued about the workings behind these simple text ads. I imagine it’s quite primitive and probably would not yield anything useful—the mechanism, but I wonder if there are some sort of organic, spontaneous commercials that build themselves according to the latest visitor and content of the web site, rather than being apportioned from a pool of existing advertisements. It’s primitive, I guess, in so far as no one is really paying for that service and the effectiveness would be too big of a gamble (right now, at least), but it would be pretty keen if computers could generate a well-executed ad and find a product for it afterwards.

valkyrie or learning-curve

Here is another interesting find from the vintage science fiction archives of Project Gutenberg, which presents an eerily modern commentary on drones and action-at- a-distance, the short story from 1953 called “Watchbird” by Robert Sheckley. All these ebooks are available at no cost in a variety of formats, including epub for viewing on iPads. The images are taken from BLDGBLOG’s latest discovery of expansive bird’s eye view eye-charts, laid out in remote areas of US testing grounds (rediscovered via satellite maps) used to calibrate spy cameras dispatched on weather balloons from that same era.

Such test-pattern topology probably is not necessary for autonomous UAVs whose sharp sensors and acuity have become sort of a moral unto themselves, and that’s exactly the quandary that Sheckley’s prescient tale addresses, in a future-present where we’ve released judge, jury and executioner as stand-alone extensions of law-enforcement.