colophon

Mostly I tend to think that one should not mess too much with an established look, no matter how basic it is since it’s a part of one’s identity and recognition—although polishing and experimentation within limits, I think is perfectly acceptable.

We’re presented with pretty good and serviceable templates for use, and I suppose too that there comes a point of departure, best taken in small steps mostly, when one becomes a bit more sophisticated and curious with web-design to take strokes at something more than the standard quiver. 

Even if that’s just a bit of kerning and alignment that’s otherwise too subtle to notice. I wouldn’t want PfRC to become too busy and crowded and would like for the page to look sleek and composed. I am getting a little better—or perhaps just more conscientious, about placement and position and hopefully too making positive progress on having the patience and taking the time to fully unwind a thought, which still some times comes across probably as obtuse and obscure.

Content and scope aside, I did want to develop a nice new masthead that worked with the background as it is, nothing very ornate and overpowering but something a little more personal and unique. Matching the weight and character of a typeface to the idea (or lack thereof) that one has in one’s head can grow challenging enough on its own, and I respect those type-setters and artists who can turn out something very professional and know what tools to use with instinctual prowess, but try to add a cohesive image to that and I can certainly see why marketers, free-lance and consortiums, are vying for bids and commissions.

I am also learning why they say imitation is the purest form of flattery, though being derivative is usually asymmetrical. Though after some searching for inspiration and trying on own to conjure up something original and associative, I eventually settled on incorporating a logo from the Independent Wine-Makers of France (Vignerons indépendants de France), since wine and cheese go together, although there are plenty of other good pairings too.

In the process, however, I stumbled across plenty of motivating artwork and posters of a certain vintage and style, like the series on California cultivars (which incidentally replenished a significant portion of French stocks when the parent vines were killed by a blight in the 19th century; these vineyards then took decades to recover from the wanton neglect of the Prohibition Era themselves).

There were also several classic travel posters and campaigns that incorporated local, regional cuisine with allure, providing some good ideas and nostalgic impetus that will be certainly worth revisiting later as well.

diy or artisan class

In the month of October a century ago, the term, though not the concept, of Do-It-Yourself first entered our vocabulary. A magazine called Suburban Life introduced the words that have become short-hand for so many ideas in 1912, encouraging people to undertake their own projects, especially in carpentry and clothes making, sort of in counter-revolt to the spread of manufactured goods but also for reasons of economy.

The movement, really taking off in the 1950s through today, has continued to compliment and build upon as well as offer an alternative to the prefabricated, one-size-fits-all market. A price can’t be put on creativity and ingenuity, but moreover, there’s the sharing, show-and-tell aspect that has no comparison to commercial crazes that’s become a force all its own: found in home-improvement television, as well as the stores that keep crafters and makers well supplied, entrepreneurial websites like etsy and of course the subsets of cooking, independent film and music, blogging, mending, darning and repurposing and all the stories that go with them. In honour of this most auspicious and enduring culture, I plan to learn a new skill and create something this month. What crafty abilities of your own would you like to strengthen?

word-association or antonymy

I am far from sure that the semantics of opposites are a universal conception, ubiquitous across most languages—maybe big and little or long and short are passable everywhere but dog and cat or cat and mouse or even good and evil are not acceptable answers elsewhere. Maybe there is not always a real and handy word to express the idea of an opposite, though the concept is understood.
Doubleplusungood, or Penelope weaving and unweaving as she waits for Odysseus to return. There are too very fancy kinds of operative opposites, like hyperbole and its countermand litotes, exaggeration and understatement—though the same terms are not employed in the study of conics. Recently, I came across another pairing that I liked, although I am not sure quite satisfies the definition: phobia and soteria (φοβός και σωτηρία, the root of salvation). This is taken not only in the sense of the duality between fear and calm, but rather with the difference between almost clinical morbidity and paralysis and relief and the saving-grace called deliverance, being not afraid in proportion with the disproportionate aversion that the phobia represents. Not everyone has an unsalvageable disliking of specifically spiders and snakes nor generally of crowds or the great outdoors, but I think there would be in a clinical definition, should psychology care for what’s right and not just what’s wrong, of soteria complementary gradations of relief and unfear.

encounter at farpoint

One of my favourite bloggers, Bob Canada, presents a very thoughtful and well- constructed anniversary tribute to Star Trek: The Next Generation, which premiered on 29 September 1987, exactly twenty-five years ago today. It is hard to believe it has been that long ago and does make it seem like something’s a-miss with the whole space-time continuum.