my mate marmite

Though it seems we have narrowly averted what could only be described as Marmageddon with the one of the main grocery chains in the UK and a major, multi-national food producer having reached a compromise on the pricing regimes of its suite of brands after an unstable currency and costs fluctuations threatened to make the country’s beloved (or reviled) breakfast-spread a little harder to obtain, the bigger and mostly unseen problem of overhead, profit-margins, product-placement and price-controls still remain.
Consumers and smaller producers without the leverage (because it’s Unilever, you see) of these titans are still not off the hook. Of course, such dealings are happening all the time and could have occurred regardless of the Brexit outcome—but that contentious milieu only made the negotiations or bullying visible—and the industry turns on the subsidies of Milk Trusts and Egg Councils and the greased recommendations that favour processed foods over more wholesome ones without the influence of vertical monopolies. What do you think? I’ll bet that this isn’t the last spat in the supermarket aisles.

how do you get so big eating food of this kind?

Thanks to Weird Universe, one can know re-create the healthful Jedi stew that Master Yoda prepared for Luke Skywalker. I’d have expected such detail nowadays for your space knights but was surprised to find this level of dedication sourced a long time ago and far away to the newspaper the Milwaukee Journal in 1983. The recipe does sound rather good, if not labour-intensive.

tate & stevens or puppet master

Neatorama reprinted a classic article from Mental Floss about the founding father of spin and public relations, an Austrian-American marketing executive and nephew twice-over of Sigmund Freud by the name of Edward Bernays, who used his uncle’s techniques to influence public sentiment in his clients’ favour. Bernays was active from the 1920s but spent much of his later years in the 1970s recanting and trying to undo some of the more unwholesome beliefs he’d peddled. Planting suggestions with third party authorities, like politicians and the medical establishment, Bernays was able to bewitch the public with guiling arguments touching health, sanitation and patriotism that are still mostly intact and sacrosanct today.
Initially, Bernays was under contract of government and social organizations and helped promote better race relations with the National Association for the Advancement of Coloured People (NAACP) and helped make venereal disease a less taboo subject and got people to practice precaution and seek treatment. This same manipulation, however, stoked public fears over the Red Scare and communists witch-hunts, arguing that Machiavellian controls and enlightened despotism were necessary for managing a democracy, and successfully propagandized the creation of so-called “banana republics,” contributing to the over-throw of governments in Hawaii and throughout Central and South America to create a business environment more friendly towards US fruit exporters. What was done specifically for business interests, though, has become an unbuckable legacy and tugs on the marionette strings of the individual as a consumer and civic animal. At the behest of certain cigarette manufacturers, Bernays tied-in marketing with the underswell of women’s liberation, convincing suffrages that smoking in public were “little torches of freedom” and would only help their fight for equality. Enlisting doctors and dentists, he managed to persuade Americans that a hearty breakfast was essential (for a flagging other white meat industry, maybe giving a foothold some fastfood chains to come as well) and that tap water should be fluoridated for healthy teeth (for mining concerns that were at a loss what to do with the fluoride by-product of making aluminum and steel). General notions about whiter-than-white hygiene and overly aggressive sanitation probably proved good for the chemical and pharmaceutical companies too.

Witnessing the rise of fascism in Europe, however, Bernays realized that propaganda could be just as easily turned from promoting harmony to subvert order and later that shilling for the tobacco companies had negative consequences for a lot of people and worked to rectify (with a known patron base of over four hundred political figures and industrialists, it seems selectively) some of those wrongs. Many of these grounding beliefs refuse to be disenchanted and I wonder what clientele may not have been disclosed and by holding onto misconceptions, who else might be using the same effective manipulation tactics presently.

tv tray or serialization

As a little kid, I can remember being very engrossed, as I think a lot of kids were, at the breakfast table with the ingredient lists and nutritional information on the back and sides of cereal boxes.

 Letting my coffee cool a bit this morning, I wondered if people, especially kids, indulge in this sort of distraction. I bet parents would regard this innocent distraction more welcome than the chamber music of texting or the private dinner-theatre of web-browsing. I’m guilty too, not always able to pull myself away from the screen (it’s funny how so much of our time is spent staring at quadrilaterals—cereal boxes too—but without even seeing the rectangular frame. I do continue to pour over food labels but the message has changed a little: the names of the additives don’t seem quite like a sea-monkey kingdom potion (although not everything need be a sinister let-down and there’s some magic yet to be found in preparation and the recipe but there are more hacks and fillers rather than kitchen-witchery) and thinking about the provenance, packaging and the poly-lingual labeling is more interesting. I suppose, in the end, there’s not too much difference in how one chooses to take one’s morning briefing.