there and back again

In the early 1960s, animator and producer William Snyder of Rembrandt Films had optioned the rights to a little-known children’s book called The Hobbit. In order to keep that IP, Snyder and the studio were obliged to produce a colour cinematic adaptation by 1967 and bumping up against this looming deadline commissioned Gene Deitch, in the interest of a bigger project with the story and characters later on, to create this hastily made but artful (see also) and hardly slapdash piece to hold on the rights Snyder had invested in. Made in thirty days and fulfilling the conditions in the contract (rights to the story were leased rather than sold outright) and shown in a screening room in New York, Snyder ended up breaking even by selling his stake back to Tolkien.