Monday, 13 January 2020

flexitarian or opportunistic omnivory

While we think it’s a case of moral panic on the part of the beef and dairy producers to try to outlaw calling an item almond milk or a meatless burger and no one will be duped or harmed by it, we agree with Cynical-C in finding something insidious and dishonest in the label plant-based itself.
Marketing machines are creating a false dichotomy and are on the verge of forcing consumers to choose between health and animal-welfare and the environment when we can indeed have and ought to demand both. Butter from plants is after all just a much-maligned margarine re-branded and such a diet that might have been called vegan—or aspiring in that direction, is shunted under that all-encompassing (and therefore empty) ægis to avoid past conceptions and associations. Not all food substitutes for a carnivorous entree and we shouldn’t let contentious marketers convince us otherwise.