Friday 15 November 2019

taschenbuch

Animating vintage paperback book jackets since 2005, the Awesomer brings us the latest iteration of Essner graphic designer Henning Max Lederer (previously). Hamburg publishing house Albatross Press began pioneering the format of the book market for the masses with designs for portability, bold covers and with colour-coding for different genres in the 1930s but distribution was curtailed with World War II.  Penguin Classics in the United Kingdom adopted many of Albatross’ innovation, including the marine avian mascot.  See more in the series of clever jacket geometric and colourful transformations at the link above and at the artist’s webpage to survey his other projects.