Tuesday, 5 November 2019


A bit late to the party for International Caps Lock Day, a social engineering media giant has announced its new preferred form of address, a shouty, all majuscule style, the preferred copy of over-amplified right-leaning demagogues and their supporters, who assuredly need more accommodation.
And a platform—representation is important. Though brand-redesigns (see also here and here) are not always the bellwether of imminent collapse, one can pray for the sweet release of oblivion and hope that FACEBOOK will go the way of once-pioneering, ubiquitous America Online, that brought in mixed case plus punctuation, stylised as Aol., a decade ago shortly before its downfall.