low-res

Twisted Sifter directs our attention to the award-winning submission for the World Wildlife Fund’s Japan branch for its 2008 awareness campaign from the Tokyo-based agency Hakuhodo C&D and the creative talents of Nami Hoshino and Yoshiyuki Mikami. In the series, endangered species are depicted by the as a highly pixelated image in proportion to their declining wild populations, the granularity and therefore the dwindling, unsustainable numbers captioned in the bottom left corner. More friends to save from extinction portrayed at the link above.