Tuesday, 19 March 2019


When I first caught the headline of this study, I assumed it meant that Hip Hop did something to stimulate the taste buds rather than having aged wheels of Emmentaler (hobby cheesemaker’s Beat Wampfler’s signature Muttenglück) in immersive soundscapes for six months. I was a bit sceptical about the claims that each sample, exposed to different musical genres, displayed a different taste profile but indeed sonic chemistry is a discipline that researchers are just beginning to appreciate and explore. Reportedly, the cheese aged accompanied by Hip Hop turned out zestier and the quintessentially Swiss cheese had bigger holes—eyes, in the trade.