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Though the social media giant is begging off the decision saying that the agency does not appreciate the scope of the competition its properties face, the consumer advocacy watchdog, the Federal Cartel Office (Bundeskartellamt) in Bonn has ruled that Facebook cannot aggregate, bundle user data and cannot seed or otherwise inform the demographic model it maintains on each by profile drawing on information it collects from the boutique outlets it has absorbed. This anti-trust verdict demonstrates how the platform abuses user-data through pooling and will hopeful propagate further through the network’s ecosystem, remedying to an extent the regrettable decision to surrender and suborn some genuinely useful applications to the media empire, and moreover shows that the courts and like organisations are capable of catching up.