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On this day in 2001, internet projects developer Lawrence Mark Sanger and entrepreneur and philanthropist Jimmy Wales first launched the Wikipedia website, a universal encyclopaedia that aimed for authoritativeness through collaboration and peer-review, living and dying both by the procrastination principle. The foundation shares its anniversary with Coca-Cola, first incorporated in 1889 as the Pemberton Medicine Company (not to be confused with Dr Pepper) and the grand opening of the British Museum in 1759, seeded with the collection and curios of Sir Hans Sloane.