Wednesday, 7 November 2018

brand loyalty

As Deezen informs, though we’re coming to the party a little late with the campaigning ostensibly over and only the ballots left to be tallied, a freshly organised Centre for American Politics and Design has distilled and grouped the logos of over a thousand recently concluded political races in order to forward the dialogue on the role that graphic design plays in democracy.

Tools at the archive all for users to filter and
adjust how they compare and contrast the posters and perhaps identify common elements and and better understand how messages are limned. The aggregator, which is also a good means of uncovering how a platform and race might invoke name recognition through convergent branding—we think—will be a good resource and application going forward as well.