Saturday, 13 October 2018

dilute to taste

Via the always captivating Present /&/ Correct, we are thoroughly enjoying browsing this expansive vintage archive of food packaging from British grocer Sainsbury’s.  Perhaps especially cringe-worthy now and fitting with this tall drink of orange but in efforts to recover from a long, marked decline after the departure of long-time CEO Baron Sainsbury in 1992 and increased competition, the company launched a recovery plan in 2004 touted as “Making Sainsbury’s Great Again.” While the restructuring was in the beginning viewed favourably by industry partners, moves taken eventually led to the end of independence for the brand with it being acquired by Walmart and subsequently merged with the Asda chain.