pepperland

Building off the incredible success of the release and lasting reception of Sgt Pepper’s Lonely Hearts’ Club Band album the year prior, animation producer George Dunning enlisted the singing talents of the Beatles and created the feature-length Yellow Submarine. Adored by audiences and critics, it lent credence to animation as a serious art form and brought more interest to filmmaking within this genre, the movie premiered in London on this day in 1968.