exposure value

Not only were we very impressed with the designer skills of Helen Sham for creating a fully-functional, iconic Hasselblad 503CX medium format cameras out of LEGO (which may be added to its official line of models), we also appreciated the chance to explore the company behind the design.
Founded in 1841, the early years of the Swedish company consisted mostly of being a distributor for Kodak-Eastman products, offering that though the executives didn’t think the venture would be very profitable, at least they’d be able to take pictures for free and really came into its own, making military grade aerial surveillance cameras during the wars. The company’s success continued after the war and was again boosted when NASA began to exclusively use Hasselblad cameras for its Gemini missions in 1962. Prized for their compact size and modular lenses, the space agency continued to use custom-build Hasselblads for the Apollo programme and the images we have of our manned-mission to the Moon were captured with those cameras. Learn more about Sham and her other projects at the link above.