Thursday, 7 June 2018

electronic arts

Market saturation and the introduction of home computers back in 1983 precipitated a crash for the video game industry that unseated the dominance of Atari and the arcade as a third place.
In turn, this disruption informed Nintendo’s rather aggressive campaign of licensing and cross-branding. Some years ago, as Dangerous Minds reminds, Retrovania imagined video game start screens for some of the titles that the company secured the rights to but for one reason or another, failed to pursue. While it’s easy to imagine the rules of play for some of the company’s tie-ins, it’s a fun challenge to puzzle out how one might have engaged others.