Tuesday, 13 March 2018


We know it’s an advertisement for a major food manufacturer but this spot from Japanese conglomerate Ezaki Glico (probably best known globally for their pocky snacks) that illustrates the stages and milestones of life with seven-two actresses (aged the year of life that they each portray) is really rather a poignant one. Even though Japan enjoys a much longer life-span, the company choose the number to highlight the fact that the world-wide average life-span for women is 71.8 years—though an astronomical improvement over what it was a century ago at a mere thirty-one years.