Sunday, 25 March 2018

eine richtig gute laune der natur

Though perhaps not a global brand (but that status probably works to the advantage of the drink’s image and reputation), the soft-drink Bionade is certainly popular in Germany and across Europe and rather famously rebuffed efforts by one of the world’s major cola licenser’s to buy the rights to bottle it and it was first formulated and is still produced today just around the corner in Ostheim vor der Rhön.
Back in 1995, worried about the solvency of the family brewery and anticipation a trend of healthier living, the Braumeister sought to diversify by offering a non-alcoholic beverage that adhered to the German purity regulations that govern how beer is brewed and produced an organic, fermented drink which after a battery of experiments yields a bit of glucose rather than alcohol and flavoured with a secret recipe of fruit and herbal essences. Culturally, thanks in part successful marketing campaigns and product-loyalty by an identified demographic, the drink has earned the earned the cliché of Bionade-Biedermeier—sort of like Champagne-Socialist or Bourgeois-Bohemian but a gentler rebuke. Bionade comes in several varieties including Holunder (Elderberry—said to boost immune-response), Lychee, Orange-Ginger, Black Currants, Quince with Herbs and Strong.