Friday, 1 December 2017

slaolie stil

Commissioning the talents of artist Jan Toorop in 1894, the Nederlandse Olie Fabriek (the Dutch Oil Company) inadvertently launched a sub-genre to the Dutch Art Nouveau when the resulting advertising poster for Delftsche Slaolie (Delft Salad Oil) resonated with the public for its unique flowing iconography. Born in colonial Java, Toorop had repatriated himself and studied art in Amsterdam and was informed by the burgeoning Impressionist movement but one could detect Indonesian design influences in the repeating geometry of his works. See more examples of Toorop’s salad oil style posters at the link above.